Q1 2024 Navigational App Trends in Brazil on iOS

In the first quarter of 2024, Brazil's iOS users have shown consistent engagement with navigation and maps applications. Sensor Tower's latest data gives us a glimpse into the performance of the top contenders in this category.

Google Maps maintained its popularity with downloads starting at 143K in the first week of January and seeing a peak at 154K in the second week. Weekly active users began at 6M and reached a high of 6.1M in the second week, though there was a slight decline to 5.6M by the end of March.

Waze Navigation & Live Traffic saw downloads begin at 76K and had a gentle decrease to 51K by the close of the quarter. Active users started at 4.2M, dipped to 3.9M mid-quarter, but experienced a resurgence to 4M in the last week.

Google Earth experienced modest download numbers, starting at 13K and reaching over 16K in the second week of March. The app's active users fluctuated slightly, starting at approximately 49K and ending the quarter around 46K.

Citymapper: All Live Transit showed a steady download pattern, starting the quarter at 1.5K and ending with a stronger 1.8K. Weekly active users were consistent, hovering around the 3.4K to 3.7K range throughout the quarter. The app also generated a modest revenue stream, peaking at $163 in the third week of January.

Lastly, MAPS.ME: Offline Maps, GPS Nav began the quarter with 1.1K downloads and saw a decline to 554 by the end of March. Weekly active users started at 6.6K, with a slight decrease to 5.6K by the quarter's end. Revenue for the app remained low, with the highest recorded at $38 in the first week of January.

For more detailed insights and trends on these applications and others in the navigation category, Sensor Tower's comprehensive analysis tools offer a deeper dive into the data.